Often, business owners and managers leave tomorrow to take care of itself as they deal with what has to be done today.
The reality is that many start-up businesses fail within the first five years. Creating a strategic plan increases the odds of success by providing clear direction and the steps necessary to achieve a business’s goals. The process itself also pays dividends by:
- Revealing ideas gathered from employees;
- Motivating managers and employees through their participation;
- Capturing a common understanding of the company’s mission;
- Getting the whole team moving in the same direction;
- Building teamwork.
Completing the strategic plan also provides an excellent opportunity to
- Communicate the company’s direction on a broad basis to employees;
- Describe and emphasize the company’s values.
Your AZSBDC Business Analyst Can Work With You To:
Serve as an Outside Facilitator
- Keep the process forward-looking to long-term issues;
- Move participants out of the current, comfortable frame of thinking;
- Maximize participation in the process;
- Avoid having current crises slow down the process.
Assist with an Internal Analysis
- Help you assess the company’s:
- Financial history;
- Accomplishment history;
- Strengths and weaknesses;
- Existing resources;
- Current organization;
- Perceived existing problems.
Conduct an External Analysis
- Help you examine:
- Industry trends;
- Government policy;
- Sociologic and economic factors;
- The characteristics, strengths and weaknesses of each competitor;
- How the company measures up to its competition.
- Guide you in creating
- A Vision Statement that clearly describes what the company should look like in three to five years;
- A Mission Statement;
- Strategy, goals and action plans;
- Due dates;
- Assignments and delegation of tasks.
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